Gaining key personal sales and marketing skills are two critical skills for any professional. You need to be able to highlight your skills and strengths, sell your opinions and recommendations on projects, and market yourself to potential employers. Join career coach and PathWise advisor Heather Wilkerson as she covers the importance and principles of personal branding. She'll help you identify your strengths, values, and ideal career vision. You'll also create a personal vision statement and key examples of your strengths that support this vision to share on resumes, LinkedIn profiles, and interviews.